Continuous Marketing

GTM-Toolkit: marketing infrastructure for builders

Marketing infrastructure for developers and operators. Treat positioning, content, analytics, and answer-engine optimization like code so your GTM stays in lockstep with product velocity.

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Install

npm install --save-dev gtm-toolkit

Built for humans, search, and AI

Define personas, messaging, and content schemas in machine-readable config. GTM-Toolkit keeps your strategy coherent across SEO, Answer Engine Optimization, and the humans behind every release.

The CLI emits prompts you can use in Codex, Cursor, GitHub Copilot, Claude Code, or your internal assistant and exports AI Overview keyword reports straight from Google Search Console.

Automate the busy work

One command generates robots.txt, sitemap.xml, and metadata files. Another catches SEO guard-rail violations before they hit production. No more guessing which checklist is current.

Pair it with CI and every pull request ships with marketing guard rails on by default.

What teams run with GTM-Toolkit

Everything ships from a single source of truth. Keep product launches, docs, and growth loops aligned with a developer-first GTM platform.

Content as Code

Markdown linting, guard rails, and CI workflows keep every launch aligned with your playbook.

AI & Answer Engine Optimization

Export AI Overview questions, control AI bot access, and feed prompts into your local assistant.

Technical SEO Automation

Generate robots, sitemaps, and structured data directly from config with one CLI command.

Analytics Ready

Wire GA4 and Google Search Console once, then monitor keyword shifts and performance like code diffs.

Ship like engineering

A lightweight workflow that fits into your existing repo.

Install the toolkit

Bring GTM-Toolkit into your repo in seconds via npm.

Initialize your config

Run `gtm-toolkit init` to scaffold personas, content paths, and analytics hooks.

Ship continuous marketing

Lint, analyze, and generate assets on every PR using the same commands as your local dev loop.

Latest Posts

Essays and field notes on GTM-as-code, answer engine optimization, and the systems that compound growth.

NeoLabs: Three Exits from Stealth, Three Different Buyers

2026-09-17

NeoLabs need to win talent, capital and customers. A modern marketing framework for separating founder reputation from products and commercial proof.

Startup GTM in 2026-2027: The End of Building in Public

2026-09-10

Startup GTM in 2026-2027 needs more than new moats. A modern marketing thesis: build a portfolio of products with one shared brain and distribution.

Robotics Papers: A Search Engine for Robot Learning, Built From Reading Clubs

2026-08-23

Robot learning ships faster than anyone can read it, so labs started reading in rooms. I indexed those rooms, the papers they present, and the people presenting them.

Commodity AI: A Landing Page Satire About Sameness in SaaS

2026-08-16

Commodity AI sells enterprise-grade conformity. A satirical landing page about modern marketing converging on the mean, and why it stings.

Botswear: Marketing a Wearables Brand for Humanoid Robots

2026-08-13

Soft faces for hard robots: how the Botswear Mask Lab turns a speculative wearables brand into a real test of AI-era product marketing.

Sim-SiliconValley: Vibe Coding a 3D Startup Sim in the Browser

2026-08-11

A SimCity-style browser game where you build a startup from a $500 garage to IPO on a real 2026 SaaS economy, vibe coded end to end.

View All Posts

Ready to ship marketing infrastructure like code?

Install the toolkit, point it at your repo, and let quality guard rails guide every launch. Questions or contributions? Open an issue on GitHub.

Install from npm Contribute on GitHub