Blog

A quick, personal audit after stumbling on PostHog’s new site yesterday—what impressed me, and what I’d push them on in a GTM-as-code practice.

Discover why content linters are essential for modern marketing teams using GenAI. Learn how to enforce brand consistency, improve SEO, and ship high-quality content faster with a GTM quality gate.

A six-month career break in the midst of the GenAI explosion led to a journey of product building, freelancing, and exploring ideas for the commons. A reflection on the power of AI to turn ideas into reality and the challenges that still remain.

Explore why modern go-to-market teams are adopting developer principles like version control and CI/CD to close the velocity gap between product development and marketing. Learn how 'GTM as Code' can help you ship faster and scale growth.

From launch chaos to a streamlined flow, discover the practical application of GTM as Code. This post breaks down the modern GTM stack, from market monitoring with BrightData to content generation with OpenAI, and a continuous feedback loop to keep your marketing in lockstep with product development.

Discover how GenAI is bridging the gap between marketing and engineering, enabling the 'GTM as Code' approach. Learn how developers are getting closer to the market and marketers are getting closer to the code, transforming campaigns into continuous, automated systems.

Discover how diagonal innovation—a rapid, cross-company ping-pong play—drives modern AI and tech development, with 2-3 feature releases weekly. This article explores how this dynamic ecosystem, where breakthroughs like OpenAI’s updates inspire Anthropic’s safety enhancements, transforms go-to-market (GTM) strategies. Learn why traditional long-lead launches are fading, replaced by real-time adaptability and agile iterations. Ideal for founders and GTM teams, this piece highlights the shift to daily pivots, leveraging real-time data, and syncing with the fast-paced dev cycle

The SaaS landscape is shifting from one-size-fits-all platforms to hyper-personalized, AI-driven applications. With AI-powered coding tools, many traditional SaaS solutions can now be replicated in minutes, forcing businesses to rethink their go-to-market strategies. The winners in this new era will be those that embrace AI-driven personalization, adaptive workflows, and precise ICP targeting. The future of SaaS isn’t about broad adoption—it’s about deep, precise adoption.

Building a great app is just the beginning—getting people to use it is the real challenge. Whether it’s an internal tool or a public-facing product, a seamless onboarding experience can significantly boost adoption. In this post, I break down four essential steps to align your prompt for tools like Base44, Cursor, or Windsurf to generate a compelling landing page and onboarding flow. From defining your app’s purpose to mapping the user journey, these steps will help you turn an idea into a product that people actually use. If you’re looking to scale beyond an MVP, let’s talk! 🚀

Exploring the use of GitHub and visual studio for content management, leveraging GitHub Copilot and GitHub Actions. This post introduces a custom-built Content Linter GitHub Action designed to ensure blog posts meet technical SEO requirements and include relevant keywords.

AI-driven search is changing how brands are discovered, shifting the focus from traditional SEO to Generative Engine Optimization (GEO). With AI models favoring trusted sources, brand mentions, and structured data like llms.txt, marketers must rethink their approach. This post explores emerging GEO tools, the role of PR and social engagement, and why we may need a Generative Console—a new way to track and influence AI-driven brand rankings

how to run measurable guerrilla marketing campaigns for your B2B startup. Discover a structured approach to low-budget, high-impact marketing, leveraging constraints for creativity and tracking results effectively