Modern Marketing — Continuous Go-To-Market

A quick, personal audit after stumbling on PostHog’s new site yesterday—what impressed me, and what I’d push them on in a GTM-as-code practice.

Discover why content linters are essential for modern marketing teams using GenAI. Learn how to enforce brand consistency, improve SEO, and ship high-quality content faster with a GTM quality gate.

A six-month career break in the midst of the GenAI explosion led to a journey of product building, freelancing, and exploring ideas for the commons. A reflection on the power of AI to turn ideas into reality and the challenges that still remain.

Explore why modern go-to-market teams are adopting developer principles like version control and CI/CD to close the velocity gap between product development and marketing. Learn how 'GTM as Code' can help you ship faster and scale growth.

From launch chaos to a streamlined flow, discover the practical application of GTM as Code. This post breaks down the modern GTM stack, from market monitoring with BrightData to content generation with OpenAI, and a continuous feedback loop to keep your marketing in lockstep with product development.

Discover how GenAI is bridging the gap between marketing and engineering, enabling the 'GTM as Code' approach. Learn how developers are getting closer to the market and marketers are getting closer to the code, transforming campaigns into continuous, automated systems.